PRODUCT PHOTOGRAPHY

PRODUCT PHOTOGRAPHY IN PAKISTAN

With good product photography, you can get your clients or potential clients to have the feeling of having the product in their own hands. Good product photos can show all the characteristics of the product, in addition to attracting the user’s attention. And it is that in eCommerce, product photography is the product that we really sell. 

The 81% of Internet users acknowledge that the photographs that offer most online stores are small or poor quality, becoming one of the main reasons that fail to make the purchase. 

We are a team of professionals who are experts in Electronic Commerce who will help you determine the specific needs of your online store and advise you on any type of doubt you have. We adapt to the needs of each online store, to be able to photograph few products or an extensive catalog of articles. 

We have a huge product photography studio , in which we can carry out several photographic sessions simultaneously, so our work rate is very good. You can also count on our product photographers to photograph big products, such as furniture, beds … 

product photography pakistan

ARE YOU LOOKING FOR BEST PRODUCT PHOTOGRAPHER IN PAKISTAN?

THE BENEFITS OF

GOOD PRODUCT PHOTOGRAPHY

SELL MORE

According to eBay, the quality of product photos is the main conversion factor in their marketplace if the products have similar price ranges. Other reports show us that some users are willing to pay more for a product if the product photos are of higher quality, since they associate this with the quality of the service and the reliability of the seller. Reduce returns Most returns occur because the product photo does not convey the product and / or colors well. Good product photographs will help you to considerably reduce returns and, thus, optimize your operating costs, something critical for any online store,

REDUCE RETURNS

Most returns occur because the product photo does not convey the product and / or colors well. Good product photographs will help you to considerably reduce returns and, thus, optimize your operating costs, something critical for any online store,

Improve the experience

In the online channel it is impossible to touch the product, which is the main stopper for the shopping experience. With good product photos, you can fill this gap and even improve the shopping experience by offering different views, zoom and everything your customers need to make the best purchasing decisions.

Increase recurrence

By improving the shopping experience and reducing the rate of returns, we are fostering loyalty among our customers. This tends to help increase purchase recurrence, and thereby increase the lifetime value of our customers. In short, good product photos help you enter more with the same customers.

OUR WORK METHODOLOGY

1. CONTACT US

Write to us at info@khurramjamil.com and tell us your specific needs, the more information you give us about the project, the better, so that we can help you define it and achieve the best results.

4. We take Pictures

We show you the first photographs as they come out of the camera, so that you can validate positions, style and general aesthetics. Once validated, we proceed to take the photographs of all the products following the same criteria so that it is a homogeneous work.

2. WE ADVISE YOU

Not everyone is clear about what they want, and sometimes they ask for things that do not offer the best result depending on the type of product or other needs. Don't worry, we will talk to you and advise you to focus the project properly.

5. We retouch the images

We digitally develop and retouch the photographs, seeking to achieve the true colors of the products and be able to convey the values ​​and other feelings that fit with your way of selling on the web.

3. SEND US THE PRODUCTS

Send us your products to our studio, or we can also go where they are. We have agreements with several transport agencies in the event that you cannot manage it, so that this is as easy as possible for you.

6. We deliver

We deliver the files in jpg for the web, and in tiff in the highest quality. Royalty-free so you can use them wherever you want. We can take care of renaming the files so that their import into your online store is simpler.

DO YOU WANT THE BEST PHOTOS FOR
YOUR PRODUCTS?

SOME OF OUR PRODUCT PHOTOGRAPHY WORK

We have taken thousands of product pictures for our E-commerce clients working on Daraz, eBay, Amazon, AliExpress and based in Pakistan and abroad. We also have an extensive portfolio over fiverr, upwork, FBA Amazon. Following are few images to give you an idea of our work.

Product photography is a field of action that aims to present a catalog of products to customers to awaken their interest until they generate a need for purchase.

On the other hand, product photography is widely used in print media advertising such as newspapers and magazines; also in digital media: websites, news portals, digital magazines, blogs, photo galleries, among others.

Likewise, the products differ from others by some particular characteristics that allow them to stand out in the market.

For this reason, when we are going to take product photographs, the most important thing is to identify those qualities that we must highlight to achieve the images we want. For example: size, texture, shape and color.

One of the factors that most influences the result of a product photograph is lighting. If we know how to play with light, we can highlight the characteristics of the product to present it in the most attractive way possible to customers.

In product photography, it is necessary to exercise control over lights, shadows, glare and reflections to highlight those qualities that identify the object, therefore, the product must be in perfect condition because any detail will be visible.

In addition, there are other aspects that we must consider such as the point of view, the angles and the backgrounds that accompany the product photography. For example: neutral backgrounds or with models interacting with the object.

Now that we know what product photography consists of, let’s learn some technical tips that can be very useful for future productions.

 

HOW WE DO IT: KNOW STEP BY STEP

1. NEUTRAL BACKGROUNDS THAT HIGHLIGHT THE PRODUCT

To take product photographs, it is best to choose black or white backgrounds, for example: white backgrounds are very well suited for printed and digital catalogs.

On the other hand, in the market we can find specific light boxes for product photography or to reduce costs we can also use materials such as a sheet, cardboard or the black or white parts of a 5 in 1 reflector.

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product phoographer in lahore

2. ORGANIZE THE LIGHTING SCHEME

If we can carry out the production on the street or in open places, natural light will offer us many possibilities, to soften or blur this type of lighting we can use reflectors or diffusers according to the needs.

Likewise, if we decide to work in the studio and use a white background, a softbox, a paper, fabric or vinyl background can work very well

If the product that we are going to photograph is large, we should think about other possible resources or effects using lamps, flashes, sheets, papers, umbrellas or other accessories for product photography.

There are also very complete light kits that offer continuous light, studio flashes or strobist photography kits. To fill in the harsh shadows that can be generated by the use of artificial light, a home or commercial reflector is the most appropriate to obtain the desired effects.

 

3. PREPARE AND TAKE CARE OF ALL THE DETAILS OF THE PRODUCT

When we are going to take product photography, every detail is important, therefore, it is necessary to clean, locate and observe that everything is in order.

Once we begin to photograph the product, let’s play with its components or parts, varying the positions in front of the camera or adding elements that enrich the scene, to obtain different images that we can later select.

best product photography

4. CHOOSE QUALITY LENSES

Although the human eye is the best lens that can exist, in product photography, it is essential to have a good lens that gives us a professional result.

To highlight the qualities of the product and show essential characteristics such as its shape, color, material and texture, it is best to take advantage of the advantages offered by a zoom lens or a fixed focal point.

camera lenses

5. USE THE TRIPOD

Product photography requires several tests to make sure everything is in order – product position, lighting conditions, background, camera settings, etc.

So to achieve the objectives, whether for a catalog or an advertising campaign, having a tripod will be of great help because it will facilitate us to establish the frame, a perfect composition , optimize the focus and work with longer exposure times.

Furthermore, if we have a remote trigger or adjust the camera so that I shot after the timer, we will surely achieve better results.

dslr tripod

6. SET THE CAMERA IN MANUAL MODE

The manual setting is ideal when we are going to take product photography, because it allows us to adjust and control: the aperture, exposure time, focus, depth of field and film sensitivity.

At the same time, we make changes to the location of the product, adjust the intensity of the light and take care of all the details of the framing and composition.

In the same way, it is advisable to use apertures f / 11, f / 13, f / 14 f / 16 f / 18 f / 20 …, that is, high so that the aperture is reduced and thus achieve a greater depth of field.

In contrast, we must choose a low film sensitivity to avoid the presence of noise in the images.

It is also convenient to use the flash in manual mode to control the flashes and also the focus, so that we can adjust it when necessary.

dslr setting display screen

7. PLAY WITH ANGLES AND PERSPECTIVE

Product photography requires a lot of creativity from us, since the idea is to offer images to the consumer, attractive and desirable.

So to meet this objective, we must propose different angles and perspectives or change the position of the product to gradually obtain variations in the images that will be very useful at the time of editing.

Some accessories that we can use to play with the position of the object are platforms, invisible threads or structures.

This is important to bear in mind, because it is not the same to photograph a pair of shoes on a cloth bag or a glass goblet on a desk table.

Each product has specific properties that will imply special adjustments in terms of lighting, location, background, perspective and other parameters that we must consider so that the product photography is perfect.

shoes product photography

8. EDIT THE PRODUCT PHOTO

After the photographic production, the best thing to do is to correctly edit the images.

For this we must start by making a selection of the best photographs and adjust the white balance in them, define the whites and shadows, apply a focus filter and if necessary, re-frame the image.

Editing advertising photography or product photography helps us to polish all those details that we seek to improve or highlight.

product photo editing

Our clients say

"I have already done many jobs with Expressions photography and the result is always 100% satisfactory. It is a very professional company with a care for detail and a job well done that makes it unnecessary to look for alternatives and it is also very competitive in prices."
Hilary Leigh
eBay Titanium powerseller
"In my opinion the secret of selling online lies in having a tangible product page, for this it is necessary to have realistic and suggestive images for the purchase. Undoubtedly the work of khurram jamil can help you improve your page conversions and also with an unbeatable quality-price."
Hassan Mehmood
Manager warehousing Pepsi Co
"We wanted that when someone went to send flowers at home through our website, they would receive what they were seeing, that the photos were not artificial, In photography eCommerce they knew how to grasp the idea the first time and did an extraordinary job."
Quintin Angus
CEO of floresfrensica
"I reached them over Fiverr in 2015 and since then we have outsourced all our image retouching to them, they are so professional and always meet their deadline with their impressive quality work and reasonable prices. I definitely endorse them them to anybody looking for photography related work."
Jillie Tempest
Photographer and Amazon seller